Verta case study
BMW grand river
BMW Grand River is a proud member of The Quinn Group of fine motor vehicle dealerships and follows the philosophy of “Service Beyond Your Expectations” on every account. The dealership’s extensive selection of New and Pre-Owned BMW automobiles awaits clients’ arrival in their truly unique and full-service facility.
Their dedicated sales and service staff members offer impeccable customer service and are ready to accommodate a customer’s every need and exceed their every expectation. They serve thousands of satisfied customers within the tri-city area annually. This is accomplished through the very people that work diligently to provide customers with the Ultimate Driving Experience.
One of the largest luxury car dealerships in the tri-city Kitchener, Waterloo and Cambridge area, needed some marketing muscle and support running social media ads, lead generation, social media management, producing video series for their website and events management.
Our agency drove month-to-month engagement and follower increase on BMW Grand River’s social media accounts, reaching 3,000 followers on Instagram with the success of our online contests and social media calendars.
A wide range
of media expertise
Our agency also completed the commission of a wide range of video series, including the All About BMW series (highlighting the dealership and its service centre), The Bimmer Brothers show (adventure style car review by two twin brothers), and the Matchmaker Series (an episodic take where we match a car buyer with a BMW vehicle that suits their needs).
Verta also recreated a successful sales funnel, where we turned dead leads into a customer service and sales opportunity for staff.
Verta Marketing has also been responsible for running experiential marketing campaigns on behalf of BMW Grand River. An example includes running an indoor event on behalf of the dealership for a ski club fundraiser in which we promoted the new 2020 X7. The event also included on-site games, competitions, and contests.