Having a Chief Marketing Officer (CMO) can be a game-changer for businesses. However, the idea of hiring a full-time CMO can be a bit overwhelming for many companies—both financially and operationally.
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Comparing Full Time vs. Part Time CMO options. Hiring a full-time CMO in North America doesn’t come cheap. We’re talking about a hefty price tag, ranging from $200,000 to $300,000 annually, plus benefits. And that’s just for the CMO alone.
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The future of work is changing, and the marketing and content industry is ripe for evolution. With AI and new automation tools now in the mix, marketers have an exciting opportunity to accomplish ‘more with less’.
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Hiring a copywriting agency is a strategic move for businesses seeking to enhance their brand voice and market presence. In a market saturated with competitive agencies, it’s important to know what core qualities to look for.
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Email marketing sounds simple, right? Just send out some emails and wait for the magic to happen. But if you’ve ever tried it, you know there’s more to the story. It’s like trying to speak a language you’re not fluent in – you might get some words right, but the real message gets lost in translation.
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Welcome to the ultimate guide on applying for a CDAP grant in Canada! If you’re a business eager to harness the benefits of the CDAP program, you’re in the right place.
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Discover how to secure over $100,000 in funding with a zero-interest CDAP loan, a financial solution designed to elevate your business. Learn about eligibility, application process, and more.
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If you’re a Canadian business owner looking to boost your online presence and reach a wider audience, Search Engine Optimization (SEO) should be at the top of your digital marketing strategy. SEO is a crucial aspect of improving your website’s visibility on search engines like Google, Bing, and Yahoo.
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Canadian businesses working hard to provide excellent customer service and reach sales goals may feel like social media marketing is the straw breaking the camel’s back when it comes to their staff workloads.
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A marketing audit is a key evaluation that helps companies analyze their marketing plans, pinpoint problem areas, and improve the overall effectiveness of their business.
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