Most SMEs in Canada do not have the budget to hire a full-time chief market officer. Often, the annual salary of a full time CMO can be upwards of C$200K, which can be quite expensive and out of reach for these businesses. Fortunately, SMEs can still hire fractional CMO companies to do the same job of a full time CMO at a lower cost, mostly per project basis.
Looking to hire the best fractional CMO companies in Canada? Below we discuss what fractional CMOs are, how to hire a part-time CMO and provide you with the top CMOs in Canada including Verta.
What is a Fractional CMO?
Before we explain what a fractional CMO is, let’s picture this scenario: Imagine you have a superhero who only comes to your rescue when you need them. That’s what a fractional CMO does to a business.
Fractional CMOs are part-time marketing experts that help with lead generation, sales development, building a marketing strategy, and overall company growth. With fractional CMOs, you won’t have to spend so much as you’d do with full-time, in-house marketing specialists.
CMO vs Marketing Director
Most people confuse CMOs with marketing directors. One difference between them is that a CMO is in charge of multiple marketing teams (heads a marketing department), while a marketing director manages one team.
Essentially, a CMO has a broader role and more responsibilities than a managing director. As a result, a CMO sets an overall marketing strategy for the whole company while a managing director may have a strategy for a specific goal, say brand awareness.
How to Hire a Part-Time CMO
Curious to get your business a part-time marketing wizard? It’s easier than you might think. Here is a roadmap to bringing the best fractional CMO in Canada on board.
Step 1: Define Your Needs: First things, first, you need to figure out what areas of marketing you need help with. Is it content marketing, brand management, or social media marketing? Having a clear picture of what you need will help find the perfect match.
Step 2: Seek the Experts: Once you have a clear idea of your needs, scouting for the best fractional CMO in Canada should come in next. Don’t just settle for anyone. Make sure you work with those who have mastered the area of your needs and overall marketing game. They should also have battle scars to prove it.
Step 3: Check Compatibility: Compatibility is key every time you’re looking for a partner. You need to locate CMOs whose vision aligns with yours. This should be someone who gets your business vibe and understands your goals.
Step 4: Lay Out the Plan: After settling for a perfect CMO, now lay down a perfect plan. This is where you get to outline your expectations and discuss the work scope, goals, and timelines with the CMO and ensure you’re on the same page.
Step 5: Budget Wisely: Fractional CMOs are cost-effective, no doubt about that. However, you need to work with what you can afford or better get what you need.
Step 6: Let the Magic Begin: Once you have everything put into place, allow your part-time CMO to work their marketing mojo. With their guidance, your marketing ship is set to sail smoothly.
So, if you want to tap into marketing genius without going all in, follow the above-listed steps to get the best fractional CMO in Canada for your business. It’s like having a secret marketing weapon in your corner, without the full-time commitment.
Best Fractional CMO Canada
Seroka is one of the most innovative Fractional CMO Companies revolutionizing Canada’s business landscape. The company is located in Vancouver, Canada, and has over the years transformed into a trailblazer in formulating marketing strategies and executing them.
Under the leadership of SCOTT Seroka, a Seasoned Six Sigma Lean Black Belt Professional, Seroka has shown great potential and capability of building powerful brands through strong marketing. Their commitment to delivering quality, flexibility, and innovative ideas makes their services stand out.
Seroka Industrial Branding is committed to simplicity and effectiveness and has transformed businesses through its unique and powerful six-step approach. Their holistic marketing approach entails:
- Brand assessment
- Discovery workshop
- Internal brand launch
- Competitive analysis
- Build a marketing plan
- Create a project system
Verta Marketing CMO is an end-to-end marketing agency that works as an extension of your marketing team. On top of providing the best CMO services, the firm is made up of forward-thinking marketers and creatives who together provide other varied services including:
- Digital advertising
- VFX animation
- Graphic design
- Experiential marketing
- Social Media Advertising
With Verta, you don’t just get a company that offers normal fit-all marketing services. Instead, you work with the best fractional CMO in Canada that provides unique impactful campaigns, tailored to your specific needs. In fact, they promise a relentless dedication to understanding your unique objectives and goals and to helping you achieve them.
Since its inception in 2017 as Stud Monkey Media, the firm has grown through major changes to serve its clients better. The latest change was in 2020 when it underwent a complete restructuring in its marketing and sales area.
Growth.cx is one of the best fractional CMO in Canada that helps (Software as a Service) SaaS companies with their marketing needs. This agency not only offers a unique marketing approach but also provides access to highly experienced and skilled CMOs (Chief Marketing Officers) on a project basis.
Here’s an overview of what Growth.cx can do for you:
- Analyzing customer pain-points
- Competitor analysis
- Positioning products rightfully
- Mastering the product
- Identifying the right marketing channels
- Re-optimized strategy every few months
- Growth-fueled marketing strategies
Growth.cx stands out among its peers by providing a dedicated fractional CMO who embraces the role of a chief marketing officer in your marketing functions. They also manage teams, drive jaw-dropping results, execute deliverables, and unravel exceptional strategies.
Are you having challenges achieving marketing success on a budget? Unlock your business marketing excellence today with WSI World, one of the best fractional CMO in Canada. WSI World is a premier fictional CMO partner in Canada that offers game-changing and unique solutions for your business.
When you work with WSI World, you get access to seasoned consultants who offer expert and effective marketing guidance saving you the hefty cost of a full-time chief marketing officer.
The company offers varied services such as;
- Website design
- Social Media Marketing
- Video Marketing
- Market Automation
Marketri is a digital marketing agency founded by Debra Andrews in 2004. The company has established itself as the best fractional CMO in Canada, partnering with businesses seeking impactful and strategic marketing solutions. Primarily, Marketri operates in the United States and North American countries, including Canada.
Below are the services they offer:
- Strategic marketing planning
- Fractional marketing
- Branding and messaging
- Digital marketing
- Sales enablement
- Marketing automation
Yet another great digital marketing agency that can help your SaaS Company marketing build a killer marketing function. Kalungi offers the best fractional CMO services in Canada and was founded by Stijn Hendrikse and Fadi George.
The firm’s expertise extends beyond fractional CMOs. They offer comprehensive marketing services to help grow your business. Below are a few services they offer:
- Fractional CMO,
- Hone marketing functions
- SaaS CMO coaching
- Scale growth engine
- SaaS Marketing team
Did you know that the best fractional CMOs in Canada fill more vital roles in businesses for both short-term and long-term purposes? Valenta specializes in providing CMO services to small and mid-sized businesses alike. They have helped several marketing and sales departments to elevate their businesses.
Here are a few services they offer that you may need.
- Lead Generation
- Content marketing
- Project Management
RankHammer was founded by Steve and Nathan. Their unique collaboration not only allowed them to provide strategic solutions to businesses, both small and big but also helped implement them.
The company specializes in challenging problems in a technical manner, especially in automation and analytics. RankHammer also offers an analytical and flexible approach to all your digital business problems. Furthermore, they have experience across a wide digital marketing spectrum.
Here are a few services they offer:
- Marketing Services
- Facebook Ads, Google Ads, Twitter Ads and LinkedIn Ads
- Conversion Optimization
- Digital Marketing
- Fractional CMO
- Inbound Marketing
Introducing Able and Howe, another driving force in Vancouver, Canada, that is committed to propelling businesses toward self-sufficient marketing mastery. They have a unique in-source marketing model that equips businesses with the tools and strategies necessary for a marketing-led organization.
Able and Howe share their transformative skills directly with you. Their in-source services marketing model offers a toolbox for marketing independence and allows businesses to take charge of their marketing operations.
The company offers three main in-source marketing services namely;
- Fractional Marketing Team
- Fractional CMO
- Fractional MDS
Verta: Your Fractional CMO in Canada
Looking for a reliable fractional CMO who can offer quality marketing services at a fraction of the cost of hiring an in-house CMO? Verta Marketing offers the best fractional CMO services in Canada and is the ideal partner to meet your unique marketing needs.
At Verta Marketing, we have over 6 years of marketing experience working with top clients from various industries. From hospitality to construction, production to trade there is no industry where we’ve not stamped our authority!
Book a consultation today, and let’s get started on your success journey.