A marketing audit is a key evaluation that helps companies analyze their marketing plans, pinpoint problem areas, and improve the overall effectiveness of their business.
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Verta Marketing publishes articles and blog posts that cover everything to do with content, communications, copywriting, public relations, sales and marketing. Readers will find relevant insights and thought leadership, trends and analysis, case studies, best practices, resources as well as recent news and updates regarding Verta and its brands to help you navigate the world through a focused sales and marketing lens.
In Vancouver, marketing agencies have continued to emerge with specialties in their service offering in a bid to stand out. From branding, digital marketing, and events to public relations, there’s no shortage of internet marketing experts in Vancouver.
Toronto is one of the best cities to do business in. A study by KPMG shows that the city has a cost-effective environment for businesses to thrive and is ranked second among cities with a population of more than 2 million people.
Most SMEs in Canada do not have the budget to hire a full-time chief market officer. Often, the annual salary of a full time CMO can be upwards of C$200K, which can be quite expensive and out of reach for these businesses.
Your marketing team needs two things to be successful: a clear strategy and experience in all the different subcategories of marketing, like SEO, digital, and PR.
With Software-as-a-Service (SaaS) companies, digital marketing is crucial strategy required to stand out and drive subscriptions. However, SaaS marketing stands apart from other marketing types due to its focus on digital-only presence, subscription-based revenue model, and emphasis on free trials and demos.
As market dynamics shift and more businesses move their operations online, SMEs have faced a huge challenge of digital transformation. Many small businesses have found it hard adopting new technological solutions due to the high costs that come with transitioning operations.
If you’re a business owner in Canada, you might have heard of the Canadian Digital Adoption Program (CDAP). It’s a government initiative that helps small and medium-sized businesses adopt digital technologies and boost their productivity and competitiveness.