Blog and News

Verta Marketing publishes articles and blog posts that cover everything to do with content, communications, copywriting, public relations, sales and marketing. Readers will find relevant insights and thought leadership, trends and analysis, case studies, best practices, resources as well as recent news and updates regarding Verta and its brands to help you navigate the world through a focused sales and marketing lens.

5-Step Guide on How I Write Cold Emails for Sales [Definitive 2024 Guide]

Learn how to write cold emails that convert with this definitive 2024 guide. Discover 5 essential steps to improve your B2B and B2C cold emailing strategy, featuring tips, examples, and actionable insights.

Hiring a Fractional CMO for B2B Companies [Updated for 2024]

Having a Chief Marketing Officer (CMO) can be a game-changer for businesses. However, the idea of hiring a full-time CMO can be a bit overwhelming for many companies—both financially and operationally.

Yes, a Fractional CMO costs Less. And it doesn’t end there.

Comparing Full Time vs. Part Time CMO options. Hiring a full-time CMO in North America doesn’t come cheap. We’re talking about a hefty price tag, ranging from $200,000 to $300,000 annually, plus benefits. And that’s just for the CMO alone.

5 Social Media Tools to Automate Your Social Media Marketing [Plus our experience with social media automation]

The future of work is changing, and the marketing and content industry is ripe for evolution. With AI and new automation tools now in the mix, marketers have an exciting opportunity to accomplish ‘more with less’.

Hiring a Copywriting Agency in Canada: What to Expect from the Best

Hiring a copywriting agency is a strategic move for businesses seeking to enhance their brand voice and market presence. In a market saturated with competitive agencies, it’s important to know what core qualities to look for.

Here’s our pick of Canada’s 5 Best Marketing Agencies for Email Marketing

Email marketing sounds simple, right? Just send out some emails and wait for the magic to happen. But if you’ve ever tried it, you know there’s more to the story. It’s like trying to speak a language you’re not fluent in – you might get some words right, but the real message gets lost in translation.

How to Apply for a CDAP Grant in Canada [5 Easy Steps] – Verta Marketing

Welcome to the ultimate guide on applying for a CDAP grant in Canada! If you’re a business eager to harness the benefits of the CDAP program, you’re in the right place.

How to Get $100k+ in Funding for Your Business with a CDAP loan

Discover how to secure over $100,000 in funding with a zero-interest CDAP loan, a financial solution designed to elevate your business. Learn about eligibility, application process, and more.