Blog and News

Verta Marketing publishes articles and blog posts that cover everything to do with content, communications, copywriting, public relations, sales and marketing. Readers will find relevant insights and thought leadership, trends and analysis, case studies, best practices, resources as well as recent news and updates regarding Verta and its brands to help you navigate the world through a focused sales and marketing lens.

Specialist Or Layer? Whether To Hire A Dedicated AI Search Partner Or Build It Onto Your SEO

Should AI search optimization sit inside SEO or with a dedicated AI search partner? Verta Marketing explains how AEO, GEO, and LLM visibility fit into modern SEO.

Full-Service Marketing Agency vs Specialized Agencies: Which Should You Choose?

Compare full-service marketing agencies and specialized agencies to find the right fit for your business stage, budget, and growth goals.

The Great Content Devaluation: Why Half Your Blog Is Now Invisible

AI search answers basic questions directly, so generic blog posts quietly lose value. See how to audit your content library and keep what still earns visibility

Branding Services in Canada: What’s Included + How Much It Costs

Explore branding services in Canada, what they include, and how much they cost. Learn how to compare agencies, pricing, and branding packages with confidence.

AODA Compliance for Ontario Business Websites: What WCAG 2.0 AA Requires and What to Fix First

A practical guide to AODA compliance for Ontario business websites. Learn who the law applies to, what WCAG 2.0 AA requires, and what to fix first.

Choosing a Website Development Company in Canada: A Practical Checklist and Red Flags Guide

Comparing web development agencies in Canada? Use this practical checklist and red flags guide to find the right website development partner, avoid costly mistakes, and ask the right questions before signing.

Responsive Website Design Agency: What to Look For + Questions to Ask Before Hiring

Comparing agencies for a redesign? Learn what a responsive website design agency should do, what to check in their work, and which questions to ask before hiring.

The 5 Best Website Maintenance Agencies in Canada [2026 Rankings]

Best Website Maintenance Companies in Canada (2026). Compare top agencies for ongoing support, security, updates, and performance.