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Verta Marketing publishes articles and blog posts that cover everything to do with content, communications, copywriting, public relations, sales and marketing. Readers will find relevant insights and thought leadership, trends and analysis, case studies, best practices, resources as well as recent news and updates regarding Verta and its brands to help you navigate the world through a focused sales and marketing lens.
best marketing audit in Vancouver

Looking for a Marketing Audit in the Vancouver Area? Here’s What To Do

A marketing audit is a key evaluation that helps companies analyze their marketing plans, pinpoint problem areas, and improve the overall effectiveness of their business.

The Best Marketing Agencies in Vancouver [in 2023]

In Vancouver, marketing agencies have continued to emerge with specialties in their service offering in a bid to stand out. From branding, digital marketing, and events to public relations, there’s no shortage of internet marketing experts in Vancouver.
Marketing Agency Meeting

The Best Marketing Agencies in Toronto [in 2023]

Toronto is one of the best cities to do business in. A study by KPMG shows that the city has a cost-effective environment for businesses to thrive and is ranked second among cities with a population of more than 2 million people.
The Best Fractional CMO Companies in Canada

The Best Fractional CMO Companies in Canada [Updated for 2023]

Most SMEs in Canada do not have the budget to hire a full-time chief market officer. Often, the annual salary of a full time CMO can be upwards of C$200K, which can be quite expensive and out of reach for these businesses.
marketing team

What’s a fractional CMO? (And how to find the right one)

Your marketing team needs two things to be successful: a clear strategy and experience in all the different subcategories of marketing, like SEO, digital, and PR. 

Top 5 SaaS Digital Marketing Agencies

With Software-as-a-Service (SaaS) companies, digital marketing is crucial strategy required to stand out and drive subscriptions. However, SaaS marketing stands apart from other marketing types due to its focus on digital-only presence, subscription-based revenue model, and emphasis on free trials and demos.
Are You Eligible for the Canadian Digital Adoption Program (CDAP)? Let's Find Out!

Are You Eligible for the Canadian Digital Adoption Program (CDAP)? Let’s Find Out!

As market dynamics shift and more businesses move their operations online, SMEs have faced a huge challenge of digital transformation. Many small businesses have found it hard adopting new technological solutions due to the high costs that come with transitioning operations.
CDAP Digital Advisors:

CDAP Digital Advisors: Expectations, List, and Finding the Right One

If you’re a business owner in Canada, you might have heard of the Canadian Digital Adoption Program (CDAP). It’s a government initiative that helps small and medium-sized businesses adopt digital technologies and boost their productivity and competitiveness.