FAQ2021-01-05T16:04:58-05:00

FREQUENTLY ASKED QUESTIONS

Below you’ll find answers to some most commonly-asked questions regarding our agency and what we do. Learn more on how we can help you make an impact for your business.

Talk to a Strategist
Can you also build an e-commerce website?2021-09-30T05:47:51-04:00

Absolutely. Our team has extensive experience in building out e-commerce websites and portals. Get a custom e-commerce quote from us by clicking on the GET A QUOTE button above.

How do you price your website design & development service?2021-09-30T05:48:34-04:00

As per our fundamental business and pricing model, we provide a fully transparent and detailed fixed-price quotation based on the guidelines you provide. Since it is unique to each client, you have the option to request a quote as an exact dollar amount or by a number of tokens. Either way, we will let you know the estimated number of hours it will take to build out your requested website.

Will you also manage the copywriting of my new website?2021-09-30T05:49:46-04:00

We have an experienced and specialized copywriting team that would be happy to take over the copywriting of the website for an added fee. With their extensive background in website copywriting for numerous industries, we would be able to take an existing copy and make it better and more optimized or create one completely from scratch. All copywriting done by Verta is SEO optimized and keyword researched to maximize search results.

Are the websites you build mobile responsive?2021-09-30T05:57:19-04:00

Of course. All of our websites will be mobile-friendly and responsive before a final product is delivered to the client. 

Why invest in SEO if Digital advertising and PPC will deliver quicker results?2021-09-30T05:57:14-04:00

In general, PPC will relatively cost a lot more long-term in comparison to SEO. The average person will click 85-90% of organic listings as opposed to 10-15% from paid ads. We also implement PPC to guide our SEO campaigns so you don’t have to pay for clicks long-term.

How do you measure SEO?2020-08-11T14:23:24-04:00

To measure SEO successes, we analyze several KPIs such as organic traffic, traffic from unbranded keywords, keyword ranking, and organic conversions.

Can you guarantee SEO results?2021-09-30T05:57:12-04:00

Due to the nature of how marketing works there is no guarantee. Only dishonest firms offer a guarantee, so you should go with someone that is more transparent about results. Based on our track records and case studies, we have consistently been able to achieve the top first page results for competitive businesses. We also put this to the test with our website, you can check it out for yourself.

When will I start seeing tangible results?2021-09-30T05:57:10-04:00

The moment that you will see significant results differs based on the industry. It can take anywhere from 6 months to 2 years for SEO to produce tangible results, depending on the competitiveness and scope of the campaign. The more time spent on SEO, the quicker and higher you will rank. However, in many cases, we have observed search impression increases in under 6 months.

How does your process work?2021-09-30T05:57:08-04:00

Our process starts with a 3 to 4 week setup and discovery effort. This includes keyword research, competitor analysis, analytics and reporting set up, and ad creation. Upon the completion of this step, we go into full launch mode and run our ads across all recommended platforms.

What makes your PPC service unique?2021-09-30T05:57:05-04:00

Our agency is built on the foundation of offering high-quality services based on transparency and accountability. This mindset is spread across our entire platform as well as team members and contractors that work with our organization. We strive for a long-term business relationship with all of our clients, and we recognize that it starts with doing what we say we are going to do.

When will I see tangible results?2020-08-10T16:27:32-04:00

With typical PPC marketing efforts, our clients see objective results within the first 3 months.

How do you charge?2020-08-10T16:27:07-04:00

Our fees are based on a monthly retainer based on Verta’s Token System. Download our paid search advertising pricing sheet to learn more.

Why use video in social media?2021-09-30T04:56:38-04:00

It is widely proven that video is a great way to convey a message as it is engaging and enjoyable for viewers. Video consumption is very popular with all ages, as we live in a time of wide access to the internet. Advances in new technologies allow video marketing to strive. This is a form of marketing we believe all businesses should incorporate, so you don’t miss out on a significant amount of sales.

What video marketing strategy should I use?2021-09-30T04:56:36-04:00

Strategy for every business will vary. Many factors would need to be accounted for to decide. We will work backward from the specific characteristics of your audience to master the perfect strategy. Typically, we advise these general cases:

  • Product/branded videos for e-commerce companies
  • Email and social media videos for home construction companies
  • Whiteboard and explainer videos for B2B companies

Leave the difficult strategy planning to our team of experts. We will work with your ideas to make your vision a reality.

How long should my video ads be?2021-09-30T04:56:32-04:00

Video ad length can vary from short to long depending on the goal. Branded videos of your business typically are shorter, from around 30 seconds to 5 minutes. Whereas something like an interview can be longer, from about 10 minutes to more than 30 minutes. Our team specializes in finding the perfect length of video for each specific scenario.

Where do I start when thinking about video as part of my marketing strategy?2020-08-09T19:43:37-04:00

To begin the process of incorporating a video into your marketing strategy we would discuss three main points:

  • Type of video you are looking to make
  • Main theme and subject of the video
  • The purpose/goal of the video being made

For example, you could be looking to make a video that highlights your product. Regardless of your choice, we are capable of creating and crafting a video that will work with your vision and bring it to the next level.

What industries or sectors have you worked with?2021-09-30T05:57:00-04:00

Verta boasts clients and partners from a variety of industries and sectors. Our clients include automotive, e-commerce, energy, finance, non-profit, real estate, retail, technology, and telecom to name a few.

Learn more about our case studies.

Why should we outsource our marketing instead of hiring in-house?2021-09-30T05:56:56-04:00

Our clients reap the rewards of an aggressive agency with a proven track record in a wide array of services. can also effectively and efficiently manage, plan and implement long-term and large-scale initiatives that would be too substantial for a solo in-house manager to achieve. Hiring a marketing agency as Verta avoids paying for full-time salary, benefits, and other in-flight costs associated with hiring in-house.

What kind of reporting deliverables do you include?2020-07-15T12:30:27-04:00

All of our packages include a standard monthly marketing report and depending on the tier we also integrate performance review sessions, marketing schedules and performance presentations. All of our clients have access to our business leadership team through face-to-face meetings, email and phone for any questions and concerns.

Our SageVerta marketing hub is a project management tool that also gives you access to project timelines, progress charts, delivery calendars, requests and tasks. We give you as much information as possible to help you assess where to focus your marketing muscle every month.

Is there a fee for a consultation call or an initial discussion?2020-07-15T12:29:28-04:00

Nothing at all. We do not charge fees for any consultation calls.

Schedule a time to speak to our accounts representative to help you map out a custom marketing solutions plan. Feel free to call or email us to have an initial discussion without any fees. Sign up when you’re ready and we will hit the ground running.

How flexible are your packages? Can I switch packages or pricing plans?2020-07-15T12:27:48-04:00

Absolutely. Our packages are month-to-month so you can easily change or upgrade to a plan that best suits your marketing needs.

Do I have to sign an annual contract?2021-09-30T05:59:59-04:00

The beauty of choosing Verta is having the flexibility of going month-to-month and not being locked on any long-term contracts. We build you a custom solution, timelines and deliverables based on your company’s unique needs and budget.

What range of services do you offer?2021-09-30T05:59:42-04:00

We are a full-service agency that offers a diverse range of marketing solutions from branding, content and communications, events, graphic design, public relations, social media management, video production and more. Our many approaches include the following but are not limited to: 

 

Content Creation and Marketing

Copywriting

Display Advertising
Email Marketing

Event Management

Experiential Marketing

Graphics & Design

Lead-Nurturing Campaigns
Marketing Automation
Paid Search Advertising

Paid Social Advertising
Professional Photography
Public Relations Management

Reputation Management
Search Engine Optimization

Social Media Marketing

Video Production

VFX Animation

Webinar Setup and Marketing
Website and Mobile Development

Website Maintenance

 

Read about our case studies and view our full range of services.

 

What is Verta’s token model?2021-09-30T05:59:10-04:00

Clients have a determined set of tokens to spend every month. Each marketing and content service is measured by a token value from Social Media Marketing, Search Engine Optimization, Commercial Video Production, Graphic Design, Web Development, etc.

Clients have the flexibility on deciding if they want to spend all of their tokens or a portion of them each month. However, the tokens expire each month and cannot be carried forward.

Pay only for what you need and avoid unnecessary upsell from marketing agencies. To learn more about our packages, please see Pricing Plans.

What makes Verta Marketing a step above the rest? What sets your agency apart?2020-07-15T12:20:36-04:00

Verta Marketing is a full-service marketing agency that focuses on data and results. Our goal is mutual growth based on deliverables. Our innovative token model approach allows you an à la carte-based billing method, where our clients only pay for services rendered. Unlike other marketing agencies, we DON’T charge by the hour.

Do I get a dedicated account manager? What team support do I get?2021-09-30T05:58:05-04:00

All of our clients have a dedicated account lead or project manager to answer any of your questions or concerns. On top of that, you also have access to a marketing team from associates to senior-level strategists with a wide range of skills and experiences.

Verta also has a diverse pool of creative candidates from content marketers, designers, developers, video producers and strategists. Our database of high-quality freelancers is vetted and internal staff members ensure you get what you need to get the job done.

WANT TO COLLABORATE WITH US?

We want to propel your company forward. Contact us and let’s create a great project together!