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Verta Case Study

Springfield golf and country club

Springfield Golf & Country Club was established in 1989 and is one the premier golf and dining facilities located in the south end of Guelph.

Often likened to a Floridian style course, Springfield is a magnificent semi-private 18-hole golf club that offers unique challenges for both the average and experienced golfer.

Springfield also offers the ideal location for private events, corporate functions, conferences, and weddings. Their large banquet facilities and great outdoor arrangements will create an unforgettable once-in-a-lifetime event.

Leveraging its

Competetive advantage

Springfield Golf & Country Club teamed up with Verta Marketing to tap into a younger demographic and maintain the organization’s competitive advantage using a variety of content and promotional campaigns. The management team wanted to connect with avid and novice golfers to highlight unique experiences the country club offers including its course, restaurant and charity work.

Increasing social media


Our goal was to lay the groundwork for Springfield’s marketing and social media needs by executing tangible solutions to boost engagement, online presence and impressions through online marketing content, video production, and social media posts.

We captured and engaged new audiences weekly on various platforms like Facebook and Instagram with lead generation, promotional campaigns and contest prize giveaways. We also helped expand the brand’s reach and developed its value identity by showcasing the beautifully styled course with cinematic commercial videos and photography branding.