To register for the CDAP grant, eligible SMEs must complete an online Digital Needs Assessment (DNA) to evaluate their business and digital strengths and weaknesses across various parameters, including strategy, business model, products and services, customer experience, operations, technology, organisation, and cybersecurity. The DNA will provide SMEs with their current perceived overall level of digital maturity, allowing them to proceed with their application.

SMEs that have successfully completed the DNA and are eligible for the grant will receive pre-approval for up to 90% of the cost of their Digital Adoption Plan, with a maximum evaluation of $15,000. They can access the Digital Advisor Marketplace, an online platform of qualified digital advisors to select a suitable advisor to create their plan. SMEs can contact multiple digital advisors and are advised to share their DNA results and business objectives when reaching out.

Before beginning work, the SME and digital advisor must agree on the terms of work, including objectives, timing, and associated costs. Once the SME has selected the right digital advisor for their business, they will sign an agreement to develop a Digital Adoption Plan.

Together, the SME and digital advisor will create a plan that meets the CDAP requirements. Upon completion, the SME will upload their completed plan and invoice to the CDAP portal. Once accepted, the grant will be issued to the SME.

With their Digital Adoption Plan in hand, SMEs can access a zero-interest loan from the BDC and a subsidised youth work placement to implement their plan and adopt new digital tools for their business.

• Product/branded videos for e-commerce companies
• Email and social media videos for home construction companies
• Whiteboard and explainer videos for B2B companies

Leave the difficult strategy planning to our team of experts. We will work with your ideas to make your vision a reality.

To ensure timely reimbursement from the federal government, it is crucial to submit both your digital adoption plan and invoices within nine (9) months of receiving funding approval. However, by partnering with MNP, you can expedite the development of your technology roadmap. Typically, this process can be completed within a few weeks of signing your engagement contract.

Verta Marketing will conduct a comprehensive assessment of your business operations, focusing on leveraging modern software and platforms to enhance your performance. This evaluation, known as your digital adoption plan, will provide you with the following outputs:

Current State Analysis: A detailed review of your existing operations and technology infrastructure.

Post Transformation Capability Report: An assessment of the capabilities your business will possess after implementing the recommended digital solutions.

Summary of Proposed Digital Solutions: An overview of the suggested digital solutions, including a cost-benefit analysis of the top three choices, and high-level requirements.

Near- and Long-Term Digital Strategy: A strategic plan outlining the digital initiatives to be implemented in the short and long term.

Implementation Roadmap: A roadmap that includes timelines, estimated costs, and the necessary capabilities for implementing the digital solutions.

With Verta Marketing’s expertise and guidance, you will receive a comprehensive digital adoption plan that outlines the steps required to enhance your business operations and drive growth through digital transformation.

At Verta Marketing, we have assembled a dedicated team of transformation advisors who specialise in assisting small and medium-sized businesses in achieving their transformation objectives. Your primary contact will be a senior digital strategist who will work closely with you to develop a personalised and comprehensive transformation plan tailored to your specific needs.

Our senior digital strategist will collaborate with you throughout the process, drawing upon their extensive experience and expertise. They will also engage our internal teams, as necessary, to ensure that the transformation plan is well-equipped for successful implementation.

Rest assured that with Verta Marketing, you will have a knowledgeable and supportive team guiding you every step of the way, enabling you to achieve your transformation goals effectively.

Certainly! While you have the freedom to choose any vendor for implementing your plan, collaborating with our creative team for the execution phase can offer significant benefits. Since we have already developed your Digital Adoption plan, we possess a comprehensive understanding of your business requirements and transformation objectives. This familiarity allows for a smooth transition from planning to implementation, saving time and ensuring alignment with your specific needs.

Upon completion of your digital adoption plan, you will receive a detailed roadmap that outlines your priorities, including budgets, timelines, and a cost-benefit analysis of relevant strategies and platforms. At this stage, our involvement in the Canada Digital Adoption Program will be fulfilled. However, this marks the beginning of your overall digital transformation journey.

We are thrilled to continue supporting you throughout the implementation phase. With our in-depth knowledge of your transformation needs, our team can facilitate a seamless execution process. As a comprehensive firm, we possess the necessary resources, expertise, and industry relationships to help you maximise the return on your digital investment.

The Canada Digital Adoption Program – Grow Your Business Online is open to businesses that meet the following requirements:

• The business must be for-profit, including for-profit social enterprises and cooperatives.
• It must be registered in Canada as a sole proprietorship or incorporated business.
• The business should be consumer-facing, providing products or services directly to customers.
• It must have a physical presence accessible to customers or offer in-person services.
• The business should have a minimum of one employee and a maximum of 499 full-time equivalent employees.
• In at least one of the past three tax years, the business must have generated revenue between $500,000 and $100 million.
• Recipients of the grant are required to commit to maintaining their digital adoption strategy for a minimum of six months after receiving intervention.

Please note that participating businesses will be required to provide consent for follow-up surveys, share information with the Government of Canada (ISED and Statistics Canada), and have their business name published as a recipient of funding.

The following types of small businesses are ineligible for the Canada Digital Adoption Program:

• Corporate chains, franchises, or registered charities
• Representatives of multi-level marketing companies
• Real estate brokerages
• Non-profit organisations

Please note that only small businesses meeting the specified criteria are eligible for participation in the program.

Certainly! You have the option to apply for the Canada Digital Adoption Program individually for each company, given that each company is considered a separate legal entity and meets the eligibility criteria. Each eligible business can submit its own application for consideration under the program.

While it is necessary for you to directly apply for the grant, our team at Verta Marketing is here to support you throughout the process. We can guide you through the application, review it to ensure its completeness, provide valuable feedback to enhance your chances of success, and address any questions or concerns you may have along the way. Rest assured, we are committed to assisting you in maximising your likelihood of receiving the grant and making the application process as smooth as possible.

Verta Marketing offers free assistance in submitting your grant application. However, if you opt to choose us as your digital advisor after the approval of your application, we will charge your business a fee to develop your Digital Adoption Plan. The good news is that the CDAP program will reimburse 90% of our fees, up to $15,000, to cover these activities. Therefore, no matter what the final cost is for us to create your plan, once you receive the reimbursement, you will only need to pay 10% of the amount out of your pocket (with a maximum of $1,666).

The Boost Your Business Technology grant is designed to evaluate your digital maturity and identify opportunities to enhance your competitiveness through digital transformation. Therefore, the eligible costs are limited to expenses associated with developing your digital adoption plan, such as advisor fees, commissions, and charges. Additionally, federal and provincial sales taxes associated with the advisor fees are also covered under the grant.

No. The Boost Your Business Technology grant is intended to assess your digital maturity and opportunities to increase your competitiveness through digital transformation. Eligible costs are limited to those involved with creating your digital adoption plan.

As part of the Boost Your Business Technology track, businesses may be eligible for a wage subsidy of $7,300 to hire either a current student or recent graduate as part of a digital transformation or adoption initiative. The same eligibility criteria and process to access funds apply. Typically, this option would be most advantageous during the implementation phase, after a digital adoption strategy has been developed.

To register for the CDAP grant, eligible SMEs must complete an online Digital Needs Assessment (DNA) to evaluate their business and digital strengths and weaknesses across various parameters, including strategy, business model, products and services, customer experience, operations, technology, organization, and cybersecurity. The DNA will provide SMEs with their current perceived overall level of digital maturity, allowing them to proceed with their application.

SMEs that have successfully completed the DNA and are eligible for the grant will receive pre-approval for up to 90% of the cost of their Digital Adoption Plan, with a maximum evaluation of $15,000. They can access the Digital Advisor Marketplace, an online platform of qualified digital advisors to select a suitable advisor to create their plan. SMEs can contact multiple digital advisors and are advised to share their DNA results and business objectives when reaching out.

Before beginning work, the SME and digital advisor must agree on the terms of work, including objectives, timing, and associated costs. Once the SME has selected the right digital advisor for their business, they will sign an agreement to develop a Digital Adoption Plan.

Together, the SME and digital advisor will create a plan that meets the CDAP requirements. Upon completion, the SME will upload their completed plan and invoice to the CDAP portal. Once accepted, the grant will be issued to the SME.

With their Digital Adoption Plan in hand, SMEs can access a zero-interest loan from the BDC and a subsidised youth work placement to implement their plan and adopt new digital tools for their business.

• Product/branded videos for e-commerce companies
• Email and social media videos for home construction companies
• Whiteboard and explainer videos for B2B companies

Leave the difficult strategy planning to our team of experts. We will work with your ideas to make your vision a reality.

When the Canadian Adoption Program was launched in March of 2022, it was scheduled to support Small and Mid Sized Enterprises (SMEs) for 4 years. However, all grants are first come, first served and can be changed or removed at any time. Reach out to get started, and secure your $15,000 digital adoption grant ASAP and access to a 0% loan of up to $100,000.