So you are considering a new marketing strategy or a revamp of your current marketing. One of the first questions you should be asking yourself is whether to hire a marketing agency or an in-house marketing team.
Making the correct choice between hiring a marketing agency or employees can make or break your company.
The reality is, there are positives and negatives to both options. Every company is unique, and there is no one size fits all solution. To figure out which direction is right for you depends on your organization’s goals.
To help break down the comparison and understand the value of hiring a marketing agency v.s. an in-house marketing team, we will lay out the facts as well as some thought-provoking realities.
Access to expertise and track record
Get more out of your marketing with an agency by having access to a wide variety of experiences, skillsets, and expertise. With an in-house hire, they might be a PR pro, a tech whiz kid, or a jack or jane of all trades, but no matter how talented they are, their experience pales in comparison to access an agency provides.
Our clients reap the rewards of an aggressive agency with a proven track record in a wide array of services including communications, lead generation, content, graphic design, marketing, public relations, SEO, social media, and web development to name a few. An agency team can also effectively and efficiently manage, plan and implement long-term and large-scale initiatives that would be too substantial for a solo in-house manager to achieve. Not only that, it is common for marketing agencies to have specializations in specific industries, which can give you confidence knowing that the team leading your marketing understands your business.
Another benefit of working with an agency is you have the benefit of working with one point of contact that will drive strategies and manage the marketing team to execute on projects. Having personnel and strategy support from your account manager and the agency itself is often invaluable and priceless. At Verta Marketing, we have a diverse group of associates that support our clientele. Our industry specialization includes automotive, e-commerce, energy, finance, non-profit, real estate, and retail. Read more about our successful customer stories below.
Cost Comparison (One Specialist vs. Hiring an Agency)
The biggest costs for companies are facilities, infrastructure, and salaries. Hiring a marketing agency as Verta avoids paying for a full-time salary, benefits, and other in-flight costs associated with hiring in-house. And that doesn’t even include the hefty price of a bad hire, which significantly affects your bottom line.
With a strong agency partner, you can avoid the cost of hiring expensive marketing executives, creatives, and risky freelancers, and opt instead for a full-service marketing agency that can take out in-house overhead costs such as professional development and only pay for what you need.
What the cost difference looks like to hire one marketing specialist v.s. an entire agency:
Now keep in mind the employee used above is just a digital marketing specialist. If you hire a digital marketing manager, usually their salaries are at the average of $80,000 + per year.
|Hiring A Digital Marketing Specialist|
|Avg. Salary (5 Yrs. Exp.) National Average||$ 57,473.00|
|Payroll Taxes (Company Paid)||$ 4,438.69|
|Healthcare (Company Paid)||$ 6,000.00|
|Time Off||$ 11,000.00|
|On-Boarding Cost||$ 2,500.00|
|Computer & Equipment||$ 1,500.00|
|Hiring A Marketing Agency|
|Integrated Marketing Monthly||$ 5,000.00|
|Retainer Agreement for 1 Yr.||$ 60,000.00|
Verta Marketing’s transparent token pricing
While traditional agencies will charge different pricing structures for their services from a rate card (hourly rate, which varies from skillset and seniority), blended rate (a pre-fixed single hourly rate), and a flat rate, our token model approach charge you for exactly what you use.
We do not tinker with rates, you pay for projects based on their token value with no additional upfront and unnecessary costs. Our tokens are reset every month, and it carries over the next month if unused. No waste and no additional costs.
Keep abreast of the latest marketing trends and technology tools
Smart agencies invest in technology that is ahead of the curve.
As marketing tools become increasingly more reliant on data and software technology for analytics and agility, our sole objective as an agency is to deliver productivity and results. Agencies also offer technology guidance and strategy support during demos and calls whenever needed that might stretch your in-house team to its limits.
While talent and skills are important for any in-house position, having access to first-rate technology means rising costs to the company. A marketing agency like Verta Marketing has an edge when it comes to technology as oftentimes we are required to be the forefront of the tools that are out there. Our job is to recommend the right solutions as well as give you access to tools that we have access to or invested in.
Let your staff focus on what they do best
For a company to grow and scale quickly, outsourcing work could mean less control over a project. But that is quite the contrary as outsourcing provides personnel and resources to tackle bigger projects, allowing in-house employees the opportunity to focus their attention on bigger picture thinking.
Another advantage with hiring an agency is that they can help support in-house staff to hone in on their expertise rather than assume multiple roles that increase exhaustion and burnout.
Hit the ground running and increase productivity
For in-house marketing teams, training an employee can take several weeks and sometimes months before a company can start seeing results. With an agency like Verta, we produce returns right away as we hit the ground running in accomplishing our deliverables.
While there are no one-size fits all solution for any company’s unique needs, an agency can bridge the gap and help you stay agile in a constantly changing marketplace.
Streamline your process with our all in one marketing platform
For small and medium-sized companies to be able to compete in the marketplace, many pay for a slew of non-essential software solutions that steal time away from gaining insightful strategy and business focus. Not to mention the more tools you need at your disposal, the bigger the cost.
Verta Marketing can help save on unnecessary software expenses by using our all-in-one marketing platform that has all the essential tools to build your sales funnel, capture analytics, and automate your campaigns. Learn more about our internal marketing automation tool at www.sageverta.com
Now that you know some additional facts between focusing on hiring in-house v.s. an agency, we hope you feel confident in your final decision-making process. If you are interested in learning more about what Verta Marketing has to offer, please don’t hesitate to connect with us!