Skip to content

What is CDAP? The Canada Digital Adoption Program Insights

What is CDAP? The Canada Digital Adoption Program Insights

Have you ever wondered how your business can tap into the digital world more effectively? Let’s talk about the Canada Digital Adoption Program (CDAP). It’s your ticket to the big digital leagues. And guess what? Verta is here to guide you every step of the way.

In brief, CDAP offers grants and expert advice to Canadian SMEs for digital improvements, focusing on boosting online sales, cost reduction, and efficient inventory management.

In this guide, we’re keeping it simple and straight to the point:

  • What’s CDAP? What it means for your business.
  • Verta’s Role: Your ally in securing up to $100k in CDAP funding
  • Are You Eligible? Quick checks to see if your business fits the bill.
  • Applying Made Easy: A no-sweat guide to the application process with Verta’s help.
  • Digital Services on Offer: From cybersecurity to website revamps – what’s in it for you.
  • Success Stories: Real-life tales of businesses that soared with CDAP and Verta.
  • Your Questions, Answered: Clearing up the FAQs about CDAP.
  • Verta’s Magic Touch: How they add value to your CDAP journey.
  • Next Steps: How to connect with Verta for seamless CDAP guidance.

Ready to take a leap into the digital future with CDAP and Verta? Let’s dive in!

What’s CDAP?

You’ve probably heard about the Canada Digital Adoption Program (CDAP), but what is it, exactly? This program is a targeted effort by the Canadian government to propel small and medium-sized enterprises (SMEs) into the digital age. 

The goal? To help these businesses harness the power of digital tools and technologies to improve their operations, reach new markets, and increase their competitiveness.

The Core of CDAP: Grants and Guidance

At the core of CDAP are two main components: financial support and expert advice. 

The program provides substantial grants to eligible businesses, offering up to $15,000 to develop a comprehensive digital adoption strategy. This grant is more than just funding; it catalyzes change, enabling companies to assess their digital needs, plan upgrades, and implement new technologies.

But it goes beyond just handing out money. It recognizes that money alone isn’t enough. That’s where digital advisors like Verta come into play. These advisors provide the expertise and support businesses need to make the most out of their digital transformation. They help identify the right technologies, develop strategies, and guide them through implementation.

CDAP’s Long-Term Vision

The program isn’t a short-term fix; it’s part of a larger $4 billion investment by the Canadian government to boost the digital economy. The program aims to upgrade individual businesses and strengthen the broader digital ecosystem in Canada. By fostering digital growth in SMEs, CDAP contributes to a more robust, innovative, and competitive economy.

Verta’s Role – Your CDAP Digital Advisor

The Canada Digital Adoption Program can be tricky to understand. Still, with Verta’s marketing expertise, it’s a whole different story. 

Imagine you’re an Internet Service Provider keen on expanding your fiber services. You’re considering enhancing your digital presence or launching a targeted marketing campaign. Where do you start? That’s where our marketing prowess comes into play. 

We sit down with you to understand your marketing goals and map out how CDAP can financially and strategically support these initiatives.

Simplifying the Application with a Marketer’s Eye

Tackling the CDAP application can feel like crafting a complex marketing strategy. But don’t worry; we’re here to break it down for you. We guide you through each application section, ensuring it meets the requirements and effectively communicates your business’s unique digital marketing needs and potential.

Custom Marketing Strategies for Your Unique Needs

Generic marketing strategies just don’t make the cut anymore. We dive into the specifics of your business, whether it’s about enhancing your online customer engagement, developing a solid social media presence, or optimizing your digital advertising campaigns. We aim to build marketing strategies that are uniquely yours and align with your business objectives.

Hands-On Transformation

At Verta, we believe in rolling up our sleeves and getting involved. If you’re aiming to boost customer engagement, we don’t just recommend tools; we help you select the right digital marketing platforms and set up targeted campaigns. We even take it further by training your team to analyze and optimize these campaigns for maximum impact.

Ongoing Support

Our involvement doesn’t end with your application; it is far from it. We stay by your side, monitoring the performance of your marketing initiatives and making adjustments as needed. 

Suppose your new digital campaign is drawing traffic but not converting. In that case, we’re there to analyze the data, tweak your strategy, and optimize for better results.

Does Your Business Qualify? CDAP Eligibility Criteria

Are you wondering if your business fits the Canada Digital Adoption Program? Let’s break down the eligibility criteria to see if you can board this digital upgrade train.

1. Ownership Requirements – Who Owns Your Business?

CDAP is looking for businesses that are either sole proprietorships or incorporated, either federally or provincially. This is all about ensuring that your business is officially recognized and set up according to Canadian business laws.

2. Business Type Requirements – The Nature of Your Business

CDAP is geared towards businesses that are either for-profit or privately owned. This is to ensure that the program supports economy-boosting companies that are primarily driven by profit-making objectives and are not publicly owned entities.

3. Staff Requirements – Your Team Size

CDAP eligibility requires your business to have a payroll with 1 to 499 staff members. This range covers a broad spectrum, from small startups to more established medium-sized businesses, ensuring that the program supports diverse companies.

4. Revenue Requirements – Your Financial Footprint

Your business should have generated a minimum of $500,000 and a maximum of $100 million in annual sales in at least one of the past three tax years. This criterion focuses on businesses with a significant economic footprint yet still need support to scale up digitally.

Applying For CDAP Made Easy

Ready to plunge into the Canada Digital Adoption Program? Great news: applying is as simple as counting 1, 2, 3, 4! Let’s walk through the steps together.

Register Online

First up, jump online and start with the DAP Assessment. This is your entry point into the CDAP world. It’s straightforward and can be completed from the comfort of your desk. Don’t worry if you’re unsure; we at Verta are here to help you determine your eligibility and provide support throughout the application process.

Get Approved

Once you’ve hit your application’s ‘submit’ button, the CDAP team gets to work. They’ll review your application thoroughly, usually within 1 to 2 weeks. During this time, you can relax knowing that your application is in good hands, getting the attention it deserves.

Select Verta as Your Advisor

After your application sails through, it’s time to pick an advisor – that’s where we come in. Choose Verta, and what you get is more than just advice. We comprehensively analyze your current technology setup, pinpointing any areas that could be bolstered or vulnerabilities that need addressing. 

Access Funding

With Verta by your side, the next step is to craft a robust Digital Adoption Plan. This isn’t just any plan; it’s a blueprint tailored to your business’s needs, aligning perfectly with the CDAP grant requirements. Our goal? To ensure that the funding you receive is put to the best possible use, driving real, tangible improvements in your business.

Digital Services on Offer

You’re on board with CDAP and ready to dive into the digital world. But what exactly can you get with the CDAP grant? Let’s unwrap the digital goodies and see how Verta can help you make the most of them.

Website Development

Let’s start with your online presence. It’s like your business’s digital storefront; we’re here to dazzle it. With CDAP’s support, we can help you craft a website that’s visually appealing and optimized to attract and engage your customers. Think sleek design, user-friendly interfaces, and all the whistles and bells that make your website stand out.

Productivity Tools

Picture a day where tasks flow seamlessly, and your team collaborates like a well-oiled machine. That’s the power of productivity tools. With our guidance, you can use the CDAP grant to integrate software that automates the mundane, like scheduling meetings or sorting emails, freeing up your team to focus on what they do best.


Think of cybersecurity as your digital fortress. Without it, you’re open to digital invaders. We help you use the CDAP grant to build your fortress strong with the latest firewalls and encryption. We also train your team to be vigilant gatekeepers, safeguarding your precious business data.

Reports and Analytics

Have you ever wished you could read your customers’ minds? Well, CRM systems are the next best thing. Analyzing sales data and customer interactions gives you insights to tailor your services or products. It’s like a roadmap showing exactly where your business should go next.

Social Media, Email, and SEO Toolkits

Your business is buzzing on every social platform; you send emails that customers want to open, and your website tops search results. This is what effective social media, email, and SEO strategies can do. We guide you in using the CDAP grant to deploy these digital marketing superheroes, making your brand impossible to ignore.

CRM Services

A CRM system can be your script for delivering star-worthy customer experiences. Whether remembering a repeat customer’s preferences or following up at the right moment, these tools help create personal connections that turn customers into loyal fans.

Frequently Asked Questions

1. How Do I Obtain Grant Funds?

Easy-peasy! Once you and your Verta Marketing CDAP advisor complete your digital adoption plan, you must submit the related invoices. 

The Government of Canada offers up to 90% reimbursement of eligible expenses, capped at $15,000. Don’t worry. We at Verta Marketing are here to guide you through the process, ensuring a smooth and quick reimbursement.

2. Can You Break Down the CDAP Program Process?

Sure thing! First, eligible SMEs must complete an online Digital Needs Assessment (DNA). This assessment helps you understand your business’s digital strengths and areas for improvement. 

After you’ve nailed the DNA and received pre-approval for the grant, you can pick a digital advisor from the Digital Advisor Marketplace. Share your DNA results and business goals with potential advisors, agree on the work terms, and you’re ready! 

Once you and your advisor whip up a Digital Adoption Plan that ticks all CDAP’s boxes, upload it along with the invoice to the CDAP portal for your grant. 

And there’s more – you can also get a zero-interest loan and subsidized youth work placement to implement your plan.

3. How Long Does Creating a Digital Adoption Plan Take?

You’ve got nine months from getting your funding approval to submit your digital adoption plan and invoices for reimbursement. 

With Verta Marketing on your team, we can prepare your tech roadmap within a few weeks of kicking off our partnership. So, no long waits here!

4. What Will I Get with My Digital Adoption Plan?

Think of your Digital Adoption Plan as your business transformation blueprint. Here’s what Verta Marketing will deliver:

Current State Analysis: A deep dive into your operations and tech setup.

Post Transformation Capability Report: A sneak peek into the enhanced capabilities your business will have after adopting our recommended digital solutions.

Summary of Proposed Digital Solutions: A rundown of suggested digital tools, complete with a cost-benefit analysis of the top three picks and their key requirements.

Near- and Long-Term Digital Strategy: A strategic plan mapping out immediate and future digital initiatives.

Implementation Roadmap: A clear path forward, including timelines, estimated costs, and required capabilities for rolling out the digital solutions.

5. Who’s Involved in Developing My Digital Adoption Plan?

At Verta Marketing, you’re in expert hands. Our team of transformation advisors specializes in guiding small and medium-sized businesses through their digital journeys. 

Your main point of contact? A senior digital strategist who’ll work closely with you to craft a plan that’s just right for your business. They’ll tap into our internal teams for additional insights, ensuring your plan is perfectly poised for success.

6. Can Verta Marketing Help Implement My Adoption Plan?

Absolutely! While you’re free to choose any vendor for implementation, sticking with us has its perks. 

We’ve already mapped out your Digital Adoption Plan and know your business needs. This means a smoother transition from planning to execution, ensuring everything stays on track.

After we wrap up the planning stage, our role in the CDAP concludes. Still, we’re excited to continue supporting you through the next phase – the actual transformation. 

We bring the resources, know-how, and industry connections to help you make the most of your digital leap.

7. Who Can Apply for the CDAP Grant?

Let’s see if you fit the bill for the Canada Digital Adoption Program – Grow Your Business Online:

  • Business Type: Your business should be for-profit, including social enterprises and cooperatives.
  • Registration: It must be registered as a sole proprietorship or incorporated business in Canada.
  • Consumer-Facing: Your business should directly provide products or services to customers.
  • Physical Presence: There must be a customer-accessible physical location or in-person services.
  • Employee Count: You should have at least one employee but no more than 499 full-time equivalents.
  • Revenue: Your business should have made between $500,000 and $100 million in revenue in at least one of the past three tax years.
  • Commitment: Recipients must maintain their digital adoption strategy for at least six months after intervention.
  • Consent for Follow-Up: Be prepared to participate in surveys and share information with the Canadian government.

8. What Makes a Business Ineligible for the CDAP Grant?

Some businesses don’t make the cut for CDAP. These include:

  • Corporate chains, franchises, or registered charities.
  • Multi-level marketing company representatives.
  • Real estate brokerages.
  • Non-profit organizations.

Remember, it’s all about supporting the right kind of small business growth.

9. Can I Apply for Multiple Grants for Different Businesses I Own?

Absolutely! Suppose you own or direct several companies, each being a separate legal entity and meeting the eligibility criteria. In that case, you can apply for each one individually. It’s all about giving each eligible business its chance to shine.

10. Can Verta Marketing Submit the Grant Application for Me?

While you need to apply directly, we’re here to back you up! At Verta Marketing, we can guide you through the application, review it for completeness, provide feedback, and help address any questions. Think of us as your co-pilot in this application journey, ensuring you have the best shot at success.

11. Is There a Cost to Apply for the Grant?

Applying for the grant? That’s on us – Verta Marketing offers free assistance with your application. If you choose us as your digital advisor post-approval, we’ll charge a fee for developing your Digital Adoption Plan. But here’s the bright side: CDAP reimburses 90% of our fees up to $15,000. So, after reimbursement, you only pay 10% of the cost out of pocket (up to a max of $1,666). Pretty neat, right?

12. What Costs Are Covered by the Boost Your Business Technology Grant?

The grant is all about powering up your digital game. It covers costs related to developing your digital adoption plan. This includes fees for advisors, commissions, and charges. And yes, it also covers federal and provincial sales taxes on those advisor fees.

13. Can I Use the Grant Funds for Implementation Services?

Here’s the catch: the grant assesses your digital maturity and plans your digital transformation. So, the funds are strictly for creating your digital adoption plan rather than for implementing the strategies in the plan.

14. What’s the Deal with the Funded Work Placement Program?

This is a terrific addition to the Boost Your Business Technology track. You could get a wage subsidy of $7,300 to hire a student or recent grad for your digital transformation projects. This subsidy is helpful during the implementation phase after your digital adoption strategy is in place. It’s a great way to add fresh talent to your team and boost your digital initiatives.

15. Can You Summarize The Journey of Going Through the CDAP Program?

1. The Starting Point: Digital Needs Assessment (DNA)

Your CDAP journey begins with an online Digital Needs Assessment. This is where you’ll evaluate your business’s digital health across various areas like strategy, business model, customer experience, and more. The DNA will give you an insight into your digital maturity, setting the stage for your application.

2. Getting Pre-Approval and Choosing an Advisor

Once you ace the DNA and are eligible, you’ll get pre-approval for up to 90% of your Digital Adoption Plan’s cost (max $15,000). Next, dive into the Digital Advisor Marketplace to find the perfect advisor. Share your DNA results and goals with potential advisors to find your best match.

3. Agreement and Plan Development

After selecting your digital advisor (like us at Verta Marketing), you’ll agree on the work terms and get down to business. Together, you’ll craft a Digital Adoption Plan that aligns with CDAP requirements, focusing on enhancing your digital footprint.

4. Submission and Reimbursement

Once your plan is ready, upload it to the CDAP portal with the invoice. After approval, you’ll receive the grant. It’s that straightforward!

5. Accessing Additional Resources

Your plan allows you to access a zero-interest loan from BDC and potentially a subsidized youth work placement. These resources are invaluable for implementing your plan and embracing new digital tools.

6. Videos and Strategy Planning

Whether it’s product videos for e-commerce or explainer videos for B2B, we can help turn your concepts into engaging digital content.

16. Is There a Deadline to Apply?

The CDAP was initially set to run for 4 years from March 2022. It’s a first-come, first-served program, so timing is key. Get in touch to secure your grant and explore a 0% loan of up to $100,000.

Related News

Hiring a Fractional CMO for B2B Companies [Updated for 2024]

Having a Chief Marketing Officer (CMO) can be a game-changer for businesses. However, the idea of hiring a full-time CMO can be a bit overwhelming for many companies—both financially and operationally.

Yes, a Fractional CMO costs Less. And it doesn’t end there.

Comparing Full Time vs. Part Time CMO options. Hiring a full-time CMO in North America doesn’t come cheap. We’re talking about a hefty price tag, ranging from $200,000 to $300,000 annually, plus benefits. And that’s just for the CMO alone.

5 Social Media Tools to Automate Your Social Media Marketing [Plus our experience with social media automation]

The future of work is changing, and the marketing and content industry is ripe for evolution. With AI and new automation tools now in the mix, marketers have an exciting opportunity to accomplish ‘more with less’.