With Software-as-a-Service (SaaS) companies, digital marketing is crucial strategy required to stand out and drive subscriptions.
However, SaaS marketing stands apart from other marketing types due to its focus on digital-only presence, subscription-based revenue model, and emphasis on free trials and demos. It heavily relies on educational content marketing, targeted audience segmentation, data-driven decision-making, and customer success initiatives. The goal is to not just drive customer acquisition, but also retain subscribers and nurture long-term relationships.
This is why finding an agency like Verta Marketing amongst the other options on our list which specialize in SaaS marketing is important. We’ve done the research below so you can find which is best for you.
Verta’s all-rounded expertise makes it a highly sought-after agency by SaaS companies. Its track record has earned praise from several CEOs who have credited new business generation to Verta and highlighted how the team measures your progress to ensure your dollars drive results. The group offers various services, such as paid advertising and lead generation across email marketing, paid search, LinkedIn automation, and search engine optimization, among other avenues.
Key Benefits of Choosing Verta:
- Range of 10 essential marketing services to combine or choose from
- Three different flexible marketing plans for SaaS companies depending on the size of the business
- Measurable, data-driven results with the option to add monthly performance reports
- Opportunity to create custom packages for your SaaS team
- Laid out timeline tables for when projects are started and completed
Verta also has an in-house video production agency that can promptly accommodate all your content needs. It’s worth mentioning the firm is an official advisor for the CDAP program, which is Canada’s official program to help transform businesses. You can learn more here to see if your business is eligible for the $15,000 grant.
If your SaaS company is looking for a one-stop shop that automates outbound lead generation, then the team Growth Genius is your perfect fit. The agency’s edge is that the team comprises sales and growth experts who have scaled their own multi-million dollar companies and even worked for Salesforce, a SaaS company. The company’s software integrates with your existing product suite, so you don’t have to worry about downloading a new service.
Key Benefits of Working with Growth Genius:
- They accommodate small budgets
- Have an in-house database of 300 million contacts you can tap into
- No need for you to post content or run ads; you can use their system
- They have created a $26 million pipeline for their clients
- Boast a 5%+ lead conversion rate for SaaS account-based campaigns
The company has helped firms like WorkTango develop a consistent sales pipeline and get an Influx of 186 qualified leads.
3. NoGood – Building Sustainable Compound Growth
NoGood is a growth hacking B2B SaaS marketing agency trusted by everyone from startups to Fortune 500 brands such as Nike and TikTok. They’ve partnered with brands such as ByteDance and boast a 65% success rating in doubling their client’s revenue in 6 months. From performance branding rooted in data and analytics to bringing in leads through SEO, they offer a gamut of services for SaaS companies.
Key Benefits of Working with NoGood
- Wide range of customized services for SaaS firms, including competitor analysis and customer persona research
- They boast a 69% sign-up rate for the leads they bring in
- Focus on developing a full-funnel end-to-end to increase your LTV
- Track record of partnership with SaaS brands such as Microsoft and Intuit
- Highlights product adaptation, not only marketing
Rivet also saw a 230% increase in new user growth sign-ups and a 64% increase in existing customer engagement.
Roketto is a full-funnel inbound marketing agency that helps SaaS companies reach their sales targets. What does that mean? In simple terms, inbound companies like Roketto help your sales targets get you rather than you reaching out to them. The company’s 9-year web design and sales advantage gives it an edge over its competitors.
Key Benefits of Working with Roketto
- Certified HubSpot and Google partner agency
- Infuses SEO, SEM, Adwords, and email marketing into your campaigns
- Understand how to reach buyers at every stage of the journey
- You get weekly status calls to assess progress
- 12-month customized marketing plans
Roketto drives success through data-driven strategies, empowering SaaS companies to achieve remarkable growth and outperform competitors in the digital landscape.
5. Simple Tiger – Fastest Possible SEO & PPC Results
Simple Tiger is a full-functioning 100% SaaS marketing agency that prides itself on its turnaround times. Whether it’s search engine optimization, paid advertising, content marketing, paid search, born social, link building, or more, Simple Tigert offers services to help your SaaS firm get clients.
Key Benefits of Working with Roketto
- Data-led strategy based on proprietary AI tools to create content in a short time
- 5-step process: planning/design, onboarding, recommendations, production, and reporting
- 24/7 Slack access channel to communicate with the team
- In-house content production and link-building teams
- Clients reporting up to 597% organic traffic increase
Some of Simple Tiger’s wins include boasting a 52% in organic traffic for the company Bidsketch in 6 months. They saw an improvement of 171,000 visitors to 256,000 visitors. On the other hand, Jotform, an online form-building company, saw a #1 ranking for a primary keyword in two months and a 597% increase in organic traffic in two months.
As a Software-as-a-Service company, your marketing efforts require precision and expertise to reach your ideal audience effectively. These top agencies have proven track records in the SaaS industry, understanding its unique challenges and opportunities. You can expect increased brand visibility, customer acquisition, and significant revenue growth by leveraging their data-driven strategies and innovative approaches.
The chosen agencies on our list have demonstrated their ability to tailor customized growth plans to suit your specific needs and goals. They understand that every SaaS business is distinct and requires a personalized approach.
Selecting the right SaaS digital marketing agency can significantly impact your company’s success. Verta, DigitalMarketingPro, SaaS Marketers, CloudGrow Digital, and SaaS Boosters are among the top agencies offering specialized marketing solutions for SaaS businesses. By defining your goals, evaluating expertise, and ensuring transparency, you can find the perfect partner to drive your SaaS company to new heights.